4 ways that marketing teams can benefit from a 100 day plan

Jack Gill

14 Dec 2022 · 8 mins read

4 ways that marketing teams can benefit from a 100 day plan

Marketing teams form results under pressure, just like diamonds. Nevertheless, those results are not achieved overnight, just as diamonds are not. Brand awareness and conversions are the result of months, sometimes years, of hard work. 💎

As marketing teams are always under pressure to produce results, it can be challenging to balance the need for long-term planning with the need for quick, impactful campaigns. One way that marketing teams can strike this balance is by implementing a 100 day marketing plan.

A 100 day marketing plan is a focused, actionable strategy that outlines the steps a marketing team will take over the course of 100 days. This type of plan can help marketing teams stay organised and focused, and can also help them track their progress and adjust their strategy as needed. 👌

This article discusses the 100 day plan in more detail; what is a 100 day plan? How can marketing teams benefit from using this plan? With these questions at-hand, we’ll show you how Gridfox can help your marketing teams — big and small — implement a 100 day plan for maximum campaign success.

What is a 100 day plan?

A 100 day plan outlines tasks and initiatives for a new executive’s first few months in a new position. The 100 day plan includes strategies for engaging key stakeholders, building relationships, understanding the business, setting goals, and gaining traction quickly, so you can establish the foundation for long-term success. 📈

A 100 day marketing plan, much the same, is a strategy for outlining specific actions and performance goals that a marketing team will take over 100 days to achieve specific objectives. Marketing professionals typically use this type of plan to execute marketing campaigns and achieve long-term business goals.

How can a 100 day plan help your marketing team?

Even at a high level, the benefits of using a 100 day plan are clear. For one, implementing a 100 day plan allows marketing teams to clearly define their goals, create a timeline for achieving them, and track their progress in a structured and organised manner. 💯

This can help teams stay focused and motivated, and ensure that their efforts are aligned with the overall business strategy. Additionally, a 100 day plan can help teams identify potential obstacles and develop marketing strategies to overcome them, leading to more effective and efficient marketing campaigns.

Still not convinced? Here are a few more ways that marketing teams can benefit from implementing a 100 day marketing plan…

1. A clear sense of direction

An unclear goal or objective can lead to a lack of direction. As a result, team members can become disillusioned with their work and become less productive. Lacking direction, a team may not understand what their work is contributing too. 😿

A 100 day marketing plan, in contrast, provides a clear roadmap for what needs to be done and when. This can help marketing teams avoid the pitfalls of disorganised, scattered efforts, and ensure that they are focused on the most important tasks and initiatives.

These benefits are applicable to specific marketing areas too. For example, A 100 day marketing plan can help with content marketing by providing a structured approach and timeline. This timeline helps identify key opportunities for creating and promoting valuable, relevant, and consistent content to attract your audience. This can help to improve brand awareness and engagement, drive traffic and leads, and ultimately, achieve business goals and objectives.

100 day plans provide marketing teams with a clear sense of direction by outlining specific goals and actions to be completed within a specific time frame. 100 days to be exact. 😄

This allows the team to focus on achieving those goals and makes it easier to track progress and make any necessary adjustments along the way.

2. Improved collaboration and coordination

Good collaboration and communication within a marketing team is important because it allows for a cohesive approach to marketing efforts. This can lead to more effective and efficient campaigns, better decision-making, and improved results. Additionally, strong collaboration and communication can help to build trust and foster a transparent team dynamic, which can enhance overall team performance and success.

In the same way, a 100 day marketing plan can help bring teams together, and can help ensure that everyone is working towards the same goals. With everyone on the same page, improved collaboration and coordination will follow. Better yet, this positive impact prevents silos from rearing their ugly head. 👻

The 100 day plan can help marketing teams improve collaboration and coordination by providing a clear, concise timeline and set of goals for the team to work towards. This allows team members to better understand their individual roles and responsibilities, as well as the roles and responsibilities of their colleagues.

It also allows for more effective communication and coordination among team members, resulting in more efficient and effective marketing efforts. What’s not to love? 😍

3. Better tracking and reporting

Effective marketing campaigns have objectives and goals that should be achieved. However, the most successful marketing teams measure these targets thoroughly, so their campaign strategies can be held accountable for achieving business goals.

A 100 day marketing plan can help marketing teams track their progress, measure their success, and identify areas for improvement. It plays a critical role in the continuous improvement that teams strive for in their marketing strategies.

By promoting the setting of clear goals and objectives, the 100 day plans provide marketing teams with better tracking and reporting which can be easily monitored and measured over a shorter time period. The valuable insights gained from this process can then be used to adjust the plan and maximise the team’s impact in the future. 💪

4. Increased accountability

No marketing team ever overcomes its challenges by blaming or avoiding responsibility. In order to ensure everyone takes responsibility, marketing managers play a key role.

However, a 100 day marketing plan can also help. A lot. 100 day plans increase accountability in marketing teams by setting clear goals and deadlines, as well as regularly reviewing progress and addressing any issues or challenges. 👍

By holding marketing teams accountable for their work, a 100 day marketing plan can ensure that everyone is playing their part to contribute to the team’s success. This can foster a sense of responsibility and ownership, and can help ensure that the team is working towards its goals.

Once the wheels are in motion, the 100 day plan also begins to provide a framework for holding team members accountable for their performance and contributions. The long-term benefits, here, are greater productivity, improved team morale and the ever-important employee satisfaction. 😇

How Gridfox can help

Gridfox can help marketing teams implement a 100 day plan by providing them with a platform to organise and track their tasks and deadlines. The tool allows team members to create and assign tasks, set deadlines, and monitor progress, ensuring that all tasks are completed on time and the plan is executed efficiently.

Additionally, Gridfox offers collaboration features, such as Workflows for real time notifications of Project updates and Permissions. These features allow team members to communicate and coordinate effectively to ensure the success of the 100 day plan. 🛠️

Gridfox’s 100 day marketing plan template can help marketing teams implement a 100 day plan by providing a clear, organised platform for planning and executing marketing activities. No development required! It’s just one of the many templates that we offer to help you get started. 

The 100 day plan template includes key features such as a Gantt Chart for measuring project progress, Tables for inputting actions pertaining to Projects and Tasks, as well as a visually intuitive Dashboard for measuring your plan. 📊

100 day marketing template

All of these features are designed to help teams focus their efforts and track progress towards their goals. What’s even better is that the template is fully customisable, allowing teams to input their own specific data and scale their plan to fit their needs and goals. At a time when 40% of small business leaders want to enable their teams to customise software to fit their needs, this ability to create is highly valuable. 

With this 100 day marketing plan template, your marketing team will be well on the way to leading an effective marketing campaign — all areas covered. 🕺

Execute Effective Campaigns

A 100 day marketing plan can provide a number of benefits for marketing teams. By providing a clear sense of direction, improving collaboration and coordination, and enabling better tracking and reporting, a 100 day marketing plan can help marketing teams produce better results and drive the success of their organisation.

Gridfox can help marketing teams access these benefits with the help of our 100 day marketing template. This template provides marketing professionals everywhere with the features and much needed visibility they need to implement and execute a 100 day plan successfully. With just a few clicks you’ll be good to go.

Get started with Gridfox for free here.

4 Gridfox Templates to Power Your Marketing Teams
4 Gridfox Templates to Power Your Marketing Teams
Enabling Efficiency With Gridfox's Marketing Templates
Enabling Efficiency With Gridfox's Marketing Templates